I found it interesting that up to Chapter III, the White Rabbit is portrayed as a seemingly innocent character, who simply seems to be late. A person would generally assume a rabbit to be innocent, and the color white would make the rabbit seem to be a “good guy.”
However, as soon as Alice shrank down to a size close to the rabbit, his character completely changes from then on. He becomes bossy and orders her around. Alice tries to follow his orders and find his gloves and fan, but when she finds them in his house, she found another size altering potion. After drinking it, she ends up growing to a very uncomfortable size, and both Alice and the White Rabbit try to solve the problem. Whereas Alice had a peaceful solution to get herself out, the White Rabbit has a much more violent solution… burn the house down! This contradicts the image that Carroll seems to be giving off by making the White Rabbit seem like an innocent little rabbit wearing a white jacket. I feel like this builds up the element of surprise that someone experiences when the rabbit suggests burning the house down and killing Alice.
Why did Carroll make the White Rabbit the color of “good” if he isn’t a very “good” guy? One way to look at it is that Wonderland has essentially flipped all previous knowledge, and rendered it useless. Or did he?
Perhaps the White Rabbit wears white because he perceives himself as a “good guy” in Wonderland?